I’m not here to tell you what to do, I’m here to walk side-by-side with you as we make leadership yours.
Be Well to Lead Well
Leadership isn’t just about strategy. Jocelyn Auyueng Coaching guides Women of Color leaders to show up fully, make confident decisions, and effectively lead teams—without sacrificing your mental and emotional well-being.
Our Purpose
To support Women of Color leaders in navigating the internal and external challenges of leadership by co-creating a space where you can be well, lead well, and show up fully—in power, in presence, and in alignment with who you are.
Our Mission
Jocelyn Auyeung Coaching exists to break cycles of burnout, self-doubt, and whitewashed leadership norms by walking alongside Women of Color leaders as we reclaim your voice, lead with self-trust, and thrive in roles of power–without compromising your well-being, culture, or values.
Our Vision
A world where Women of Color lead boldly, without having to shrink, assimilate, or burn out–where leadership reflects the full spectrum of cultural wisdom, emotional intelligence, and unapologetic power.
Our Values
Courage to make a change in yourself and in your world
Effective leadership starts the moment you decide to act–on your vision, on your values, and on the impact you want to make.
Vulnerability with yourself
That’s where the magic happens–when you’re willing to see and embrace yourself fully, without the armor.
Fun
The work might be deep, messy, and challenging, but we’ll laugh, we’ll play, and we’ll find joy in the process.
Integrity to show up for yourself
Even when it’s inconvenient, uncomfortable, or requires hard truths, because the real work–and the real growth–happens when you face it head-on.
Everything is welcome
This is a safe, no-judgment space to explore who you are. You’ll feel seen and heard here–and we’ll help you see and hear yourself, too.
From Classroom to Coaching
I thought I’d be CEO of something fancy like an investment bank, but then I found my calling coaching other ambitious professionals.
While I was an elementary school educator, I stepped into a leadership role as an instructional coach. My job was to support other teachers—everything from lesson planning to classroom management to figuring out the best ways to assess students—so we could all help kids learn and thrive.
I quickly learned that this was a learn on the fly type of role, but there were three problems.
The first problem was that the people who were supposed to be teaching me what to do weren’t actual certified coaches and they often didn’t have the training they needed themselves.
The second problem was that I was being told to just tell teachers what to do, which isn’t “coaching.” That’s consulting. And a lot of times, these standard instructional practices didn’t address the specific challenges or needs of the teachers, they were just a blanket approach.
The third problem was that the more I talked to the teachers, the more I realized their struggles went beyond the classroom, and it always came down to the teachers’ well-being. How can we keep asking more of our teachers when we aren’t even addressing the mental and emotional load they carry every day?
It was time to step up and lead differently.
Without the proper support I needed to be able to actually “coach” my fellow teachers, I decided to get a certification in life coaching.
This changed my life–literally.
It didn’t just train and equip me to be an effective coach, it helped me coach myself in my own life, too.
Then, during the pandemic when teacher burnout was at an all-time high, my colleagues started coming to me for coaching to help them get through that rollercoaster of a period. I loved working with them in this capacity and ultimately found myself expanding my own private practice.
Still, one thing always stood out to me as I looked at the leaders around me: there aren’t a lot of us Women of Color. There were no mentors or guides I could lean on who not only knew how to guide me professionally, but also understood where I was coming from as a Woman of Color.
Let’s change the landscape of leadership.
And that’s why I’m here–to be the guide and partner I wish I’d had. I know how much your leadership can expand when you have someone who gets it–someone who understands not only the strategic, day-to-day challenges of leading, but also the cultural barriers you navigate as a Woman of Color.
My approach blends practical leadership strategies with deep attention to mental and emotional well-being, shaped by my work as a Mental Health Coach at Lyra and my training as an ICF-certified coach. It’s coaching that addresses the whole leader–because you can’t lead well if you’re not well.
And when you’re well, you don’t just succeed in your leadership role—you shift the whole leadership landscape.
Let’s build a future where we the women of the global can lead without shrinking, where our cultural wisdom is seen as an asset, and where our presence changes the rooms we walk into. This work isn’t just about us–it’s about our daughters and future generations of leaders.
Why Leadership AND Mental Well-Being Coaching?
This isn’t one or the other–leadership and mental well-being go hand in hand.
You can’t show up as the leader you want to be if you aren’t taking care of yourself.
Professional Certified Coach with the International Coaching Federation
These days there are coaches for everything, and lots of folks call themselves coaches without formal training. So what does a Professional Certification from the International Coaching Federation (ICF) mean for you?
It means that when we work together, you can feel confident in:
Proven, evidence-based guidance – Our sessions are grounded in a rigorous, vetted coaching methodology, not just personal opinion so that you gain clarity and confidence in the decisions you make as a leader.
Structured clarity and support – Every session is designed to give you actionable insight and momentum toward your goals so you can start seeing tangible progress.
Built-in accountability and results – Growth is systematically tracked, so that you can navigate challenges, strengthen your leadership, and protect your well-being without guesswork.
Ethical, professional partnership – You can trust that our work together meets the highest ethical and professional standards, so you can explore, experiment, and grow safely.
Where do I start?
If you’re ready to make your leadership role feel right to you, book a chemistry call now to see how we can help you achieve your goals and lead on your own terms—without burning out or compromising yourself.
You can also learn more about my coaching services here.
To take a deeper dive into my work and fire insights, check out:
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Empowered Working Mom Revolution Podcast
Whether you run your own business, work outside the home, or work as a stay-at-home-mom (SAHM), this podcast is for sharing our stories to learn from one another and most importantly, know that we are not alone in the unique challenges we face as mothers in today’s world.
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Lead From Your Heart
Subscribe to my Substack Newsletter for some real talk and practical wisdom for women and mothers–blending leadership, mental health, organization, and the deeper work of showing up authentically in our lives.