You don’t have to lead the way
people tell you to lead

It’s time to clear the mental roadblocks, effectively navigate power dynamics, and lead without losing yourself.

Certifications

You know you belong at the table, but it doesn’t always feel that way.

You’re leading teams or sitting in executive meetings, yet you feel invisible, second-guessed, or stuck in your head.

And you’ve had enough of leadership advice that ignores reality, flattens your perspective, and tries to stuff you into some outdated “this is how it’s always been done” mold.

Let’s replace outdated leadership rules with strategies that actually work for you.

For Women of Color leaders ready to slay self-doubt, navigate power dynamics, and lead on their own terms, I walk alongside you with leadership and mental well-being coaching that centers your power…unapologetically.

Hi, I’m Jocelyn Auyeung.

I’ve worn the title of leader without the training, support, or space to do it my way—and I know how exhausting that can be. I learned quickly that the hardest part isn’t the technical skills or the strategy…it’s navigating the mental load of leadership while staying true to yourself in rooms that weren’t built for you.

Today, I help Women of Color leaders cut through the noise, reclaim their mental bandwidth, and lead with clarity, confidence, and impact–without burning out or selling out. My coaching blends the strategy to navigate power with the mindset shifts that keep you grounded in who you are.

Because leadership that works for you works better for everyone you lead.

What We Work On

Leadership and mental well-being coaching isn’t about telling you what to do. It’s a partnership that helps you move through challenges like:

  • Imposter syndrome (even after you’ve been promoted)

  • Managing former peers or difficult power dynamics

  • Feeling undermined or invisible in high-stakes spaces

  • Navigating white leadership norms that don’t feel right

  • Trying to lead without losing your cultural values–or your mind

Together, we’ll build your self-trust, leadership presence, and mental clarity so you can show up for the role and yourself.

What my clients are saying…

  • I am noticing less stress as I think about my values and implement them. Having it written down as a reminder really holds me accountable. I can see the shift to embrace more of a Growth mindset and not waste energy worrying about things outside of my control. I have confidently set a few recent boundaries and no one questioned it. I am getting myself to who I want to be in 5 years…all thanks to you. 🙏🏼

    Lisette

  • I knew I made a hard yet rewarding choice when I decided to begin working with Jocelyn. I feel like it was the perfect balance of getting to know me and what my goals were then getting to work.I always feel supported and encouraged by Jocelyn, but what I love the most is that she always guides me in deep reflective thinking so that I am doing the work and making the decisions! 

    Shireen

  • I highly recommend Jocelyn. She has such a pleasant and calming way about her, that put me at ease immediately and helped me to talk through and discover what is really going on for me! She is skilled at knowing how to get to the heart of the matter. She helped shift my mindset to more productive and empowering thoughts and helped me to move forward with the goals I have.

    Liz

  • I have absolutely adored working with Jocelyn. She has this perfect blend of calm demeanor, gentle curiosity, and joyous celebration that comes through in every session. She has helped me move from feelings of inadequacy and dissatisfaction to a place of peace and contentment. I love that every time I speak with her I end up smiling in the end. Thank you for sharing your gift with the world, Jocelyn! 

    Kim R.

Let’s make space for the kind of leader you’re becoming.

Book your chemistry call to see if I’m the kind of support you need at this time on your journey.

It’s time to lead your way.